Earth Hour 2010: Lights out around the world with Inxmail Professional

Freiburg, Germany, 25 March 2010. All around the world, hundreds of millions of people will be turning off their lights for an hour on 27 March 2010 to draw attention to the issue of climate change. This year, the initiative, which is organised by the World Wide Fund for Nature (WWF), is also being supported by a newsletter distributed using Inxmail Professional.

Since it started in 2007, the WWF-initiated Earth Hour has become a global movement. Through this year’s Earth Hour event, the WWF is hoping to reach hundreds of millions of people in more than 120 countries and territories. As in 2008, well-known international buildings such as the Colosseum in Rome and the Golden Gate Bridge in San Francisco will also be taking part.

To support its Earth Hour initiative, the WWF had been looking for an email marketing system that would be able to cope with the high demands associated with such an event and that would offer excellent opening rates. The system would also have to provide flexible options for incorporating dynamic content and enable an efficient integration with third-party systems. The organisers opted for the solution offered by Inxmail, one of the leading providers of email marketing systems for professional marketers and agencies.

The website behind the initiative (www.earthhour.org) is managed by the Swiss web agency getunik, a company that has been a member of Inxmail’s international partner network since 2007. The Zurich-based agency, established in 1998, provides support services to discerning customers in the fields of campaigning, customer dialogue, fundraising and email marketing, and has implemented more than 1,000 projects worldwide.

The email marketing solution Inxmail Professional is the recipient of several innovation awards and sets itself apart with its superior performance, maximum flexibility and wealth of professional functions. Excellent customer support, combined with services from the global Inxmail partner network, completes the product range.
More than 1,000 companies and agencies worldwide have put their trust in Inxmail solutions. Inxmail will attend Internet World in Munich, Germany, from 13 to 14 April 2010.