Email marketing with Facebook – your new email marketing channel

Increase the distribution rate of your messages and integrate your newsletter subscription into Facebook. The unique Inxmail Professional Facebook application allows you to place your newsletters directly onto the social networker’s profile.

How does newsletter subscription on the Facebook profile work?
Instead of going through the usual registration process, potential customers can now conveniently subscribe to your newsletter by clicking a link on your website. The user does not even have to enter his/her personal email address. In the next step, the user logs in to Facebook as normal and approves the activation of the Newsletter Application within his/her profile, while also giving consent for his/her profile details to be used for email marketing purposes.

From then on, the user will receive your newsletter directly in his/her Facebook profile. Depending on the recipient's interests, s/he can share and discuss your content with friends and ideally recommend it to them. This brings the community spirit to life and clearly demonstrates the significance of email marketing in the age of social networking. Furthermore, the Facebook user can decide whether to change his/her status when s/he receives a new newsletter (‘… has received Company ABC's newsletter’) – increasing the advertising value for you.

Benefit form the increased distribution rate:

• The user can subscribe to your newsletter on Facebook with just one click – without having to enter their personal email address.
• Increase in the distribution rate of your newsletter or your email marketing activities.
• Increase in the number of eligible newsletter subscriptions.
• High level of credibility and notice.
• Detailed reporting provides you with documentation of the Facebook behaviour.

What do you need to avail of these advantages?
To use this feature, you need the Inxmail Professional Facebook Application, as well as a separate newsletter design template.

Interested?
Would you like to find out more? Simply use our contact form. We’ll get in touch with you as soon as possible to discuss the possibilities offered by our Inxmail Professional integrations.

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